Peggy Keene

Legal Secretary Contact:

Martha Puckett
T +

Legal Assistant Contact:

Megan Daly
T + 214.424.8251

  • Profile
  • Experience
  • Affiliations
  • Publications

Peggy Keene is an associate at Chamblee Ryan whose practice focuses on a wide variety of areas that include civil litigation, intellectual property, privacy, and business law.

Peggy is also an experienced speaker and author, having been invited to speak at numerous conferences and having been published multiple times a year.  Peggy’s work can often be found in the Texas Bar Journal, and she is consistently rated a Top-Ten Blogger of the Day by the Texas State Bar.

While at SMU Dedman School of Law, Peggy was awarded “Best Editor of the Year” twice and became Associate Managing Editor of the International Law Review Association.  For two years, she was also the Research Assistant for Gerald L. Bepko Chair and Director of the Center for Intellectual Property Law and Innovation, Professor Xuan-Thao Nguyen, where she analyzed and summarized Chinese intellectual property decisions, reviewed white papers, and edited Professor Nguyen’s intellectual property treatise.

Peggy was born in Taipei, Taiwan.  She has one sister who works as in-house counsel at the Hong Kong Stock Exchange, and her brother-in-law is a Principal at the Hong Kong office for Kobre & Kim.  In her free time, she enjoys doting on her son, cooking, playing video games, and arranging flowers.

Peggy has over a decade of legal experience as both a transactional attorney and litigator. She has served as in-house counsel to a telecommunications company and managed intellectual property holdings for many clients.

As a transactional attorney, her expertise focuses on intellectual property and business law. Her services include: prosecuting trademark and copyright applications and drafting a wide variety of agreements that include, but are not limited to: licensing agreements, assignments, cease-and-desists, data privacy agreements, non-disclosures, Terms of Use/Service, and Privacy Policies. Peggy can also advise clients regarding compliance with the Foreign Corrupt Practices Act and employment agreements regarding Social Media usage and guidelines for employees.

For adversarial proceedings, Peggy has experience in personal injury and wrongful death, negligence, premises liability, Americans with Disabilities Act demands, DMCA takedown notices, and Uniform Domain-Name Dispute Resolution proceedings. She has also represented clients before the Trademark Trial and Appeal Board.

Professional Affiliations

  • Dallas Bar Association
  • Dallas Asian-American Bar Association
  • Texas State Bar

Author, “Encryption Backdoors: Do They Create More Concerns than Good?” Texas Bar Journal, May 2021

Author, “Facial Recognition Software: Cities Trend to Ban the Technology in Public,” Texas Bar Journal, March 2021

Author, “Copy THAT,” Texas Bar Journal, January 2021

Author, “Hand-Recognition Technology: Amazon’s Use of Biometrics Raises Privacy Concerns,” Texas Bar Journal, September 2020

Author, “Can Application Programming Interfaces Be Protected under Copyright Law?” Texas Bar Journal, July/August 2020

Author, “Virtual Classes,” Texas Bar Journal, June 2020

Author, “TRACED,” Texas Bar Journal, April 2020

Author, “Seeking Compliance with New Data Protection Regulations? Here’s a To-Do List,” Texas Bar Journal, January 2020

Author, “Are You Ok?” Texas Bar Journal, July 2019

Author, “In Style” Texas Bar Journal, March 2019

Speaker, “Digital Assets,” 2017 Annual Family Law Bench Bar, Dallas Bar Association, February 2017

Author, “Who Gets My iTunes After I Die?” Headnotes, Dallas Bar Association, February 2017

Moderator, “Emerging Issues in Video Game Law,” Dallas Bar Association, October 2016

Moderator, “The Defend Trade Secrets Act: Reconciling Federal Protection and State Law Rights,” Tsai Center for Law, Science and Innovation, September 2016

Speaker, “IP Fundamentals for the Job Market,” Guildhall at SMU, May 2014

Panelist, “Video Game Law,” SMU Dedman School of Law, April 2014

Speaker, “Practicing Trademark Law,” SMU Dedman School of Law, February 2014

Co-Author, “How to Manage Your Brand—and Cultivate Relationships—via Social Media,” Texas Bar Journal, September 2013